ABSTRACT
Aside from causing fear worldwide, COVID-19 has significantly affected global marketing and the behavior and attitudes of consumer. In Jordan, COVID-19 has affected the lifestyle, buying, and consumption patterns of consumer whereby in-store purchases are becoming less popular, and consumers are increasingly favoring other product sources. With the increasing usability of the internet in the business world, the popularity of online shopping is increasing, evidenced by the increased number of online retailers globally. A psychometric Fear of COVID-19 Scale (FCV-19S) was developed to evaluate COVID-19 fear and online shopping and it was employed to gauge consumers in developing countries like Jordan. This descriptive study presented a theoretical framework comprising trust issues, perceived ease of use, perceived risk and fear of complexity in online shopping among Jordanian consumers. The findings show that trust, perceived ease of use, fear of COVID-19 and perceived risk affect online shopping behavior. The increase in confidence in a given online site increases the frequency of online shopping, and the decrease in the risk perceived increases the decision to make an online purchase. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
ABSTRACT
Many public health organizations worldwide have used E-auctions to monitor, curtail, and improve the transmission of new coronavirus illnesses. However, user population size and acceptance of these technologies significantly impact their effectiveness. The current study's goal was to determine what factors influence customers' intent to use COVID-19 E-auctions by employing the Technology Acceptance Model (TAM) to the Jordanian setting. This study empirically assessed 310 Jordanian respondents using a quantitative approach known as Structural Equation Modeling (SEM). The research findings supported the majority of the proposed hypotheses, showing that behavioral intentions to use electronic bidding are highly influenced by perceived usability, perceived usefulness, trust in the government, social influence, and awareness. This research paper eventually contributes to the field of technology acceptance by developing a context-driven approach to the key pandemic components and features that influence different practices of technology acceptance. © 2023 by the authors.
ABSTRACT
The frightening COVID-19 has considerably affected global marketing and the behavior and atti-tudes of consumers worldwide. Equally, it has changed the lifestyle, and the patterns of purchasing and consumption of consumers in Jordan as evidenced by the reduced popularity of in-store pur-chases. Quantitative research methods were applied in examining the relationships among the pri-mary variables of the study. Data was obtained from 300 completed questionnaires collected from Facebook users in Jordan. Data was analyzed via AMOS software version 21.0, and hypotheses were examined by applying Structural Equation Modelling. Results revealed that trust issues, perceived ease of use and fear of complexity had a positive effect on online shopping behavior. Also, the study showed that perceived risk negatively affected online shopping behavior. Increased confidence in an online site increases the regularity of online shopping, while decreased perceived risk increases online purchase decisions. © 2021 by the authors;licensee Growing Science, Canada.
ABSTRACT
Educational institutions worldwide are using online learning to provide students with continued education during the COVID-19 pandemic. The main purpose of this paper was to ascertain how facilitating conditions, social media, and ease of use, affect students’ perception towards online learning. During this pandemic, secondary school students were required to participate in full-time online learning. This study included 350 students from three regions in Jordan as a sample, and the results generated from the survey data were analyzed. Policy implications were established in this study to provide guidance to government agencies and schools on how to improve the delivery of online learning. Prospective research paths for future online learning research were suggested as well. © 2021 by the authors;licensee Growing Science, Canada.